email marketing benchmarks
As an expert email sender you should know how many emails should have been opened
or clicked, but this rate varies from industry to industry. So here we are presenting
the open rates, click rates, bounce rates, and unsubscribe rates by industry.
Email campaign statistics
|
Industry |
Open Rate |
Click Rate |
Bounce Rate |
Unsubscribe Rate |
|
Accounting |
27% |
4% |
10% |
0.5% |
|
Advertising |
24% |
4% |
7% |
0.4% |
|
Art |
26% |
5% |
6% |
0.3% |
|
E-commerce |
19% |
5% |
5% |
0.3% |
|
Education |
25% |
4% |
4% |
0.2% |
|
Financial |
20% |
2% |
4% |
0.3% |
|
Health |
19% |
3% |
3% |
0.5% |
|
Hotel |
27% |
7% |
5% |
0.5% |
|
Legal |
25% |
3% |
4% |
0.4% |
|
Marketing |
20% |
2% |
8% |
0.4% |
|
Real Estate |
22% |
4% |
4% |
0.3% |
|
Restaurant |
26% |
3% |
3% |
0.4% |
|
Technology |
21% |
3% |
6% |
0.4% |