permission guidelines

Permission is one of the most important yet most deprived parts of email marketing. The fact is you should not send out email campaigns to people who have not permitted you to sending email campaigns to them. Ignoring permission has chances of increasing spam.

Briefly you should send email campaigns to.

  • People who have specifically signed up through your website.
  • People who completed offline forms & indicated they wanted to be emailed.
  • People who gave you their business card and asked to receive email.
  • They purchased something off you in the last 2 years.