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on, our mailing engine is smart enough to bypass all. All emails sent by our platform
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You Must Know
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Email marketing | E-newsletter
Email marketing is one of the most powerful online marketing tools. Email marketing
utilizes email as a means of communicating messages to people. If properly used
it serves as a great tool to enhance relationships with your customers and potential
customers, and no business can deny the power of strong customer relationships.
While doing email marketing you have to keep in mind that it is a process; you should
carry on your email campaigns in a planned way.
Successful email marketing involves not only communicating but also analyzing the
behavior of your subscribers.
An important form of email marketing is email drip marketing. Email drip marketing
is a form of email marketing where you send or drip emails to leads (or subscribers
or contacts) on a scheduled basis.
Generally converting a lead involves not only sending one email; rather it needs
a number of emails to be sent over a period of time. You also need to set up the
interval between two consecutive emails properly as nobody would like to receive
emails about your products daily, again too much delay is also not desirable.
It is proved that a lead is more interested to do business with a company whose
email drip marketing is done in a proper manner.
Campaigning using newsletter is a very common way. This approach has got great acceptance
when newsletter started utilizing the power of email, and generated a new type of
newsletter called e-newsletter.
You can use e-newsletters to keep your customers up to date with the latest products
or packages or even upcoming events. However, you need to target your audience smartly.
While using e-newsletter, it is important to spend time in preparing the content
of your e-newsletter; do thorough research on the subject, use eye-catching images
and punch entertaining content so that readers get interest. If they do not get
interest, they will not follow your messages sent in the form of e-newsletter.
Often people misuses e-newsletter by not setting up proper interval, remember you
should not disturb your recipients again you can not make them forget you.